By now, most of us have heard a handful of horror stories about how a person’s online profile wrecked his or her job search or career. Yet, every day people swarm social networking Web sites making the exact same mistakes. Maintaining an “It-won’t-happen-to-me” attitude, many people have no idea that the derogatory statements they just posted or the lewd pictures of themselves online may cost them the job of their dreams.

Fortunately, some job seekers are wising up to how they present themselves in cyberspace. Rather than developing a profile that could quickly get them fired, savvy professionals are increasingly social networking Web sites to find jobs, develop key contacts and advance their careers.
“Having an online identity is becoming increasingly important as a way to establish your credibility and personal brand and to attract career or business opportunities,” say Ellen Sautter and Diane Crompton, co-authors of “Seven Days to Online Networking.” To ensure that people create a profile savvy enough to help them land a job, they offer the following tips.
How to get hired
Be consistent from site-to-site. Too often recruiters and hiring managers get mixed messages about job candidates based on their online profiles. For example, you might have a LinkedIn profile that portrays you as a driven go-getter with an excellent sales background, but your MySpace profile portrays you as someone who lives the life of an 80s rock star. Make sure that every profile you create portrays the same person — someone who’s respectable, professional and high achieving.
Master a brief sound bite. When looking at your profile, hiring managers and recruiters want to learn more about you. The “About You” section of your profile offers the perfect opportunity to briefly describe your work history, strengths and notable achievements. This paragraph should be similar to a thirty-second elevator speech you may have already prepared about yourself.
Develop a network. Some people prefer massive networks that consist of hundreds of strangers from around the globe. Others prefer a small network that includes only people they’ve befriended, are related to or have worked with. Crompton and Sautter suggest developing a network of between 50 to 150 contacts through each site.
Showcase your skills through links. You should include links to your blog, webfolio or Web site, if they are relevant to your career. If you don’t have any of these things, consider including links to any projects or work you might have been involved in that can be viewed online.
Strategically use keywords in the “Tags” section. Similar to using keywords in a résumé, this strategy allows you to list words that help other people in your network or search engines find you. These words can include your area of expertise, job titles, industries, hobbies and anything else that defines you as a professional.
Just as there are plenty of things a person can do with their profile to help them stand out in cyberspace, there are dozens of faux pas people commit all too often. The following five mistakes are some of the most common social networking missteps.
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